ADDITIONAL STREAMERS
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The Skill Is the Currency | Financial Literacy & Wealth Building Explained l What is RICH? EP 9
How Ownership Builds Wealth and Transforms Communities | What Is Rich? Ep 8
What is RICH? EP 7 : Scaling Beyond Your First Success | How Real Wealth Is Built
What Is Rich? Ep 6 | Making Money vs Building Wealth (Entrepreneurs Tell the Truth)
What Is Rich? EP 5 | Faith, Real Estate Wealth + WNBA Money (Dr. Dana Carson + Monique Billings)
What Is Rich? EP 4 | Clout v Wealth, Real Estate, Global Business (Barbershop Talk + Edwin Bosso)
Why Smart People Still Have Bad Money Habits | What Is Rich? EP3 (Ashley M. Fox, CJ McCollum)
What Is Rich? EP 2 | Tech Wealth & Ownership (Isaac Hayes III, Jonathan Sprinkles, Marcus Davis)
What Is Rich? EP 1 | Legacy, Defining Wealth with Frenchy’s Chicken Owner, Ryan Wilson & Will Packer
What Is Rich? | The Docuseries Trailer | Hosted by Jerome D. Love and directed by Rushion McDonald
ABOUT WHAT IS RICH?
What Is Rich? is a national multimedia platform built around a powerful 9-part docuseries that explores entrepreneurship, wealth creation, and economic mobility, co-created by Jerome D. Love and Rushion McDonald. It’s hosted by Jerome, an acclaimed entrepreneur and founder of the Texas Expo, and directed by Emmy and NAACP Image Award-winning executive producer Rushion McDonald. Through authentic storytelling and compelling interviews, the series elevates real-world journeys of ambition, resilience, and success while inspiring viewers to redefine wealth on their own terms.
What is Rich? airs every Saturday at 3:00 p.m. PST (5:00 p.m. CST/6:00 p.m. EST) on FOX SOUL, the nation’s premier streaming platform dedicated to Black culture and storytelling. The show will re-air on Wednesdays at 10:00 p.m. PST (12 a.m. CST/1 a.m. EST). In addition to FOX SOUL, What Is Rich will be available across multiple major streaming platforms including Roku Channel, Samsung TV, Tubi, Hulu, Amazon News/Echo, YouTube, LG, FUBO, TCL+, DIRECTV, and FoxSoul.TV, dramatically expanding its footprint to 63 million households nationwide.
WATCH THE TRAILER
BACKGROUND
According to Houstonians, It takes a net worth of $2.3 million to be considered "wealthy"
WHAT DO YOU CONSIDER RICH?
v- Via Houston Chronicle
Texas Black Expo founder Jerome D. Love co-created a "What is Rich?" docuseries; it’s a powerful blueprint for real-life success, directed by Emmy Award-winning producer Rushion McDonald. Jerome travels the country and interviews entrepreneurs, athletes, influencers, and financial leaders who have turned ambition into success. If you’re an entrepreneur, small business owner, a dreamer, or someone striving for more, then watch the docuseries "What is Rich?" Learn that wealth isn’t just about dollars; it’s about impact, legacy, and following your purpose.
“What is Rich? premieres January 12th and will be streaming on YouTube.
" WATCH EPISODE 9 "
Hosted by NAACP Image Award-winning entrepreneur Jerome D. Love, founder of Texas Black Expo, and two-time Emmy and NAACP Image Award-winning executive producer Rushion McDonald. Get your questions ready. What is Rich Live! Starts at 5 PM ET on all of our Instagram and Facebook accounts as well as Fox Soul.
"MEET THE CREATORS"
JEROME D.
LOVE
JEROME D. LOVE
HOST
serial entrepreneur and community leader
CEO AND FOUNDER OF TEXAS BLACK EXPO, THE Largest African American business trade show in Southern U.S.
NAACP IMAGE AWARD WINNER
Jerome D. Love is a nationally recognized entrepreneur, author, and speaker known as America’s Small Business Expert, helping founders build scalable companies, sustainable wealth, and long-term economic independence.
He is the Founder and CEO of Texas Black Expo, Inc., one of the longest-running small business and economic empowerment platforms in the country, supporting entrepreneurs through education, access, and opportunity for more than two decades.
Through books, media, and keynote presentations, Love translates nearly 30 years of real-world business experience into practical frameworks that help small business owners move from hustle to strategy—and from income to ownership.
RUSHION MCDONALD
RUSHION MCDONALD
DIRECTOR
THE BRAND ARCHITECT
2X EMMY AWARD WINNER
2X NAACP IMAGE AWARD WINNER
In 2017, two-time Emmy and NAACP Image Award-winning television Executive Producer Rushion McDonald launched his podcast, Money Making Conversations Master Class, in partnership with iHeartMedia.
Recently honored as the 2026 Bridge Builder Award for Omega Psi Phi Fraternity, Inc. - International Undergraduate Summit, 2026 BenCrump Human Rights Media Mogul Honoree, Speak Sell Shine 2025 Mentor of the Year, STEM Atlanta Women 2024 Man of the Year, and a 2023 Atlanta Business League Man of Influence, Rushion continues to champion leadership at every level.
Rushion interviews successful celebrities, athletes, financial experts, entrepreneurs, and influencers who share career tips, marketing tips, and the “secrets to success” with his listening audience.